Our Mission is comprised of our Core Values, which serve to guide our business daily.

• We work to raise the standard of our customers' health and well-being.
• We offer the highest quality natural and organic products at honest prices.
• We strive for unparalleled customer service.
• We provide a vibrant workplace that is educational, fun, career building and life enhancing.
• We are evangelists for all things natural and humanitarian.
• We believe in clean eating and healthy living.
• We buy locally and regionally whenever possible.

We live by these Core Values while maintaining a profit so that we can become a sustainable force for good in the communities we serve.